Steve Yarborough, President of Sierra Car Care
Steve started working at his father’s service station at age 12. He bought his first service station, Lakeside 76, at 19 years old. At one time, he had 11 service stations from Reno and Sparks and Truckee to Susanville and Irvine, California. And about 5 years ago, he rebranded the service stations as Sierra Car Care, buying gas as an independent dealer for better pricing to offer our customers.
Larry Yarborough, Store Manager
Village Sierra Car Care (on California Ave. and Booth St.)
Larry Yarborough has worked with Steve and Laurie in the service station business for over 20 years. Larry, like Steve, grew up in the business with their father operating 76 Stations in southern California. Larry’s outstanding customer service and expertise in full service auto repair has a long history and a devout following . Larry always goes the extra mile to make sure our customers are happy and driving safely on the road.
Rob Wolter, Store Manager
Lakeside Sierra Car Care (on Lakeside and W. Plumb)
Rob has been with SCC for 17 years. He has moved up through the ranks from Customer Service Representative all the way to one of our top managers. We couldn’t be more proud of Rob; his dedication, his work ethic and his attention to detail. Rob grew up in the Reno/Sparks area. Rob is married and has one son. His favorite time away from the station is with his family and second to that is playing with his hot rods and being an active member of the Reno Mustang Club.
Katie Frazier, Office Manager/Bookkeeper
Sierra Car Care/MST Tire
Katie Frazier is our Office Manager and bookkeeper for all 5 locations. Katie has worked in the auto repair service business since she was 15 years old. Katie has been an invaluable member of the Sierra Car Care/MST Tire Centers family for 12 years.
Sierra Car Care - Lakeside Service
Sierra Car Care - Northwest Service
Sierra Car Care - Village Service